Strategy Consulting
Since 2011 · Transforming knowledge into growth.
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businesses and companies positioned in the market
implemented corporate communication projects
years leading people and processes
Schedule an appointment to meet with the strategist.
Understand how we deliver results.
RECOGNITION
ECO Award • Corporate Social Responsibility Practices
MAKE Award · Most Admirable Companies in Knowledge Management and Innovation
Top Human Being Award
ABRH-RS
Amcham-SP
The Knowledge Network
Mailchimp Partner
Typeform Partner
GreatPages Partner
Notion Ambassador
WordPress Partner
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BRAND MANIFESTO
Many companies believe they need more reach, more content, or more media investment. However, in practice, there's a silent pattern that limits a business's growth potential: the strategy is fragmented.
Communication functions like a patchwork quilt: campaigns, actions, and people working on it, but each part follows a different direction. There's movement, effort, and investment. But alignment is lacking. At Oversize, we have a name for this phenomenon:
This occurs when different channels, teams, and initiatives work for the same company, but fail to align with the same strategy.
Oversize was created to solve this problem.
We organize what is fragmented. We structure what is scattered.
We connect strategy, communication, and execution into a single growth system.
Because consistent growth doesn't happen when you do more.
It happens when everything works in the same direction.
That's the basis of our methodology.
Understand how we deliver results.
THE STRATEGIST
Public Relations (Unisinos, Brazil)
Reputation Management (Curtin University, Australia)
Advanced Consulting (Frank Kern, United States)
Internal Organizational Mentor (SBDC, Brazil)
Organizational Thought Leadership (TL Lab, United States)
Lean Governance (Board Academy, Brazil)
Since 2004, a communications project manager.
Business strategist since 2008.
Since 2010, I have been a volunteer in Third Sector organizations in the areas of communication and fundraising.
Since 2011, strategist and advisor to experts.
Since 2016, facilitator for over 2,000 students in 11 countries.
METHODOLOGY
Pillar I
Pillar II
Pillar III
Pillar IV
For whom do you generate the most value, what makes you irreplaceable, and how do your offers translate into results.
The value proposition articulated in a narrative that sales uses and the market understands.
An integrated system: every action by any supplier builds the same perception.
Communication and sales in the same architecture. Leads arrive more educated. The team closes with more conviction.
SERVICES
STRATEGY • POSITIONING • GROWTH
Structured strategy to transform knowledge into growth.
Scope : A strategic plan that organizes knowledge, guides decisions, and creates clarity about where to grow, for whom to grow, and how to grow.
Result : Every execution depends on a good strategy. We help companies transform experience, knowledge, and market vision into clear direction for communication, offerings, and growth.
· Strategic diagnosis
· Target audience and positioning definition
· Offer structuring
· Customer journey
· Content territories
· Growth planning
· and much more
MANAGEMENT • EXECUTION • GOVERNANCE
The unfolding of strategy into quality execution.
Scope: Organization, coordination, and monitoring of strategic initiatives to ensure that plans move from paper to reality and generate results.
Result: We transform plans into structured projects, connecting people, suppliers, priorities, and deliverables to reduce rework and increase predictability.
· Project planning
· Scheduling and monitoring
· Stakeholder management
· Team and partner coordination
· Definition of indicators
· Deliverable monitoring
· and much more
BRAND • NARRATIVE • IDENTITY
The brand''s history, culture, and identity communicated clearly, intelligently, and effectively.
Scope: Structuring positioning, narrative, and value proposition to make companies clearer, more relevant, and memorable.
Result: We help companies organize what makes them different, transforming knowledge, experience, and reputation into a stronger and easier-to-understand brand.
· Brand Strategy
· Strategic Positioning
· Value Proposition
· Tone and Voice
· Narrative
· Differentiation
· and much more
CONTENT • PROCESSES • INTELLIGENCE
Organized knowledge generates a positive reputation and value for stakeholders.
Scope: Systems to capture, organize, document, and transform knowledge into strategic business assets.
Result: Companies accumulate experience every day, but few manage to transform it into reusable assets. We organize knowledge to increase consistency, scale, and continuity.
· Knowledge Mapping
· Business Playbook
· Methodology Structuring
· Knowledge Bases
· Business Intelligence
· In-Depth Content
· and much more
Proprietary Channels • Digital Journeys • Integration
Well-built proprietary channels within an intelligent system generate better results.
Scope: Design and structuring of integrated digital environments for communication, relationship building, and opportunity generation.
Result: We plan the business''s digital architecture so that channels, tools, and assets work in a coordinated way, not as independent initiatives.
· Digital Channel Architecture
· Proprietary Websites and Environments
· Tool Integration
· Process Automation
· Relationship Flows
· Digital Asset Structuring
· and much more
COMMUNICATION • ROUTINES • RELATIONSHIPS
Effective communication makes your business better understood, more valuable, and establishes a dialogue.
Scope: Communication systems that transform knowledge into perceived value and strengthen relationships over time.
Result: We create communication structures that help companies better explain what they do, strengthen authority, and build trust consistently.
· Communication Strategy
· Editorial Planning
· Narratives and Key Messages
· Educational Content
· Newsletters and Publications
· Institutional Communication
· and much more
EMAILS • AUTOMATION • REVENUE
Much more than just sending emails, managing the most valuable asset of any business: its network of contacts.
Scope: Strategy, implementation, and optimization of the Mailchimp platform to transform contacts into lasting relationships.
Result: As official Mailchimp partners, we help companies build communication and relationship systems based on proprietary channels and data.
· Implementation and Configuration
· Platform Migration
· Audience Segmentation
· Automations and Journeys
· Templates and Campaigns
· Governance and Legal Best Practices
· Team Training
· and much more
CLIENTS
Segmento.01
Segmento.02
Segmento.03
Segmento.05
Segmento.04
Online Education and Executive Training
Banks, Venture Capitals and Financial Institutions
Consulting, Mentoring and Professional Lectures
Non-profits, Institutes and Third Sector
Marketing, Agencies and Corporate Communication
Segmento.06
Segmento.07
Segmento.08
Segmento.09
Segmento.10
Franchises and Franchisors
Trade Associations and Brazilian Government
Health, Veterinary and Medical Specializations
Software as a Service (SaaS) and Technology
Industry and Specialized Services
RAFAEL TORO (ART ACADEMIA)
Business Case Study
We migrated from an in-person to a digital model, reaching 6 figures in 7 days. We expanded our reach from 230 to 4.9 million people/month, generating 150,000 qualified leads (+42x) and increasing revenue from R$330,000 to R$20 million annually (+60x).
Iva Cardinal
Sheila Sampaio
Rafael Toro
STARTUP ACADEMY
Product Case Study
We structured the knowledge of 71 mentors into 135 courses and 544 hours of produced classes in just 12 months. During the project, we also created the onboarding process for mentors and studios, and developed customized identities that helped mentors and studios create more consistent classes aligned with the company.
Carmela Montanari
Startup Academy
RODRIGO NOLL (BASE VIRAL)
Positioning Case Study
We helped develop the method that led a corporate manager to become a leading speaker, conquering the main stage at RD Summit (5,000 people), TEDx, and international recordings, amplifying his internal expertise.
Rodrigo Noll
Sidnei Lopes Dias
Greice Borges
DAVID PINTO (DOUTOR RESOLVE) Repositioning Case Study
We structured the trajectory of an office boy to CEO of the Doutor Resolve franchise on a knowledge platform, strengthening the franchisee network, generating recognition (Forbes Under 30 in 2014) and culminating in the sale of the brand (in 2016).
Larissa Sielichoff
Joel Ruocco
David Pinto
PEDRO SUPERTI (O FATOR X)
Marketing Casy Study
We repositioned ourselves from an agency to an authority in Differentiation Marketing, growing our audience from 3,000 to almost 2 million followers and holding events with over 30,000 participants, increasing the average ticket price and revenue volume.
Pedro Superti
Roberta Almeida
Dione de Oliveira
Erica Bourguignon
Mauro Sarmento
Frederico Vilhar
Tati Mizetti
Cícero Oliveira
TESTIMONIALS
"Christian is the type of professional who surprises you. He promises what is expected and delivers more than anticipated. [...] He provides the creation of clear, concise, and effective strategies at Oversize."
"Being an Oversize client is undoubtedly a privilege, PROFESSIONALS who do and commit themselves like I haven't seen in a long time.[...] we are reaching the final stretch with great success and achievement."
"During the most insecure moment I experienced in my company, you were there [...]. Today, we are officially partners and I am extremely proud of that, because it is essential to have someone with innovative thinking."
Pedro Superti · especialista em Marketing de
Diferenciação
Roberta Almeida · empresária, vencedora do Shark Tank Brasil, CEO da Objetos de Coração
Tati Mizetti · CEO Reverso Comunicação
Integrada, Grupo Mulheres do Brasil
"I can say that I was very surprised by the quality and high level of delivery he gave me.[...] the results of my lectures were incredibly superior to what I had before."
"Dedicated, quick, and assertive, Christian manages to bring out the best in each person, greatly facilitating the direction of communication efforts."
"Chris has a great ability to understand the needs and difficulties related to the positioning and strategy of the business, and transform them into a robust, solid, and results-focused action plan."
Rodrigo Noll · fundador da Base Viral, maior especialista do Brasil em Marketing de Indicação
Cícero Oliveira · Co-Founder e CEO GOAT Ventures, presidente da Câmara de Comércio de Luxemburgo
Luísa Fischer · CEO da Estagiar Jovens Carreiras
Public testimonials from Oversize customers.
Click to read more testimonials on LinkedIn.
KNOWLEDGE BASE
Comunicação · MAIS LIDOS
Negócio · MAIS LIDOS
Valor · MAIS LIDOS
Transforme o seu conhecimento em reconhecimento, com um plano de transição em etapas.
Transforme seu conhecimento em reconhecimento,
usando uma Estratégia de Thought Leadership.
Link do vídeo no Youtube + resumo em texto aqui.
EDUCATION
Maturidade Estratégica: os 5 níveis
Como construir seu posicionamento
profissional
Comunicação em Tempos de Crise
Percurso de Liderança de Pensamento
Plano Estratégico de Liderança de
Pensamento
Checklist de escrita: Newsletters e
Artigos
Lições de Da Vinci, Drucker e Tesla
Valor & Reconhecimento
Gestão de Branding e Estratégia de
Marketing
Personal Branding
Comportamento do Consumidor
CONTACT
A working session where you bring your business and we listen in depth.
You leave with a clear understanding of where Strategic Dilution is occurring in your company and the next step defined to structure the value that already exists.
Format: 30 minutes, online, via Zoom.
The schedule is limited. Few appointments per week, full attention in each conversation.
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Strategic communication for companies that deliver more value than the market perceives.
CNPJ 18.385.309/0001-02
© 2026 Oversize Strategy · Transforming knowledge into recognition since 2011.