We turn knowledge into recognition through thought leadership strategy.
While the market fights over the "digital native" territory, we've been thinking strategy since day one. It doesn't matter whether the solution is digital or analog — what matters is that it makes sense within your business model and real goals.
We are the strategists who drive growth. The difference is we don’t stop at guidance — we put it into practice and implement it alongside our clients.
WE ARE A STRATEGY
NATIVE COMPANY.
You know a lot. Maybe more than you should for your own peace of mind. You’ve accumulated years of experience, quality projects, and unique insights that could transform businesses and lives.
But knowledge without strategy is like having a private jet without fuel.
It impresses, but it doesn’t take you anywhere.
that master marketing tools but fail to dive into the essence of your business. They can't capture the uniqueness of your values and specific goals.
who only talk about their own success stories (which worked just once for them). They deliver ideas disconnected from your reality, with no execution.
that are so focused on always being in the media that they forget what really matters: turning visibility into sustainable growth.
focused only on numbers and KPIs that don't mean much to your business, steering your company in the wrong direction.
BUSINESS
VALUE
MARKETING
SALES
We don’t believe in magic formulas, but in robust and proven processes. Our methodology has been refined over more than a decade, turning knowledge into recognition for our clients.
Proprietary Method
We work based on 4 integrated strategic pillars:
BUSINESS MODEL
We thoroughly understand your model, goals, and challenges to align the recognition strategy with your company’s growth.
VALUE MODEL
We identify and structure the unique knowledge you possess that the market needs, turning your expertise into a valuable asset.
MARKETING MODEL
We develop and implement communication and channel strategies to deliver your knowledge to the right audience, building both reach and authority.
SALES MODEL
We create processes and offers to convert recognition and authority into new business opportunities and revenue.
We start with a deep dive into your context to map out the strategic route. In the first 60 days, we define a detailed action plan and begin implementing the initial initiatives that will bring clarity and the first visible results.
Our commitment is to strategic execution that delivers real impact to your business.
Onboarding in 60 days for clarity, focus, and direction.
We operate as a consultancy that pursues and delivers high-quality results in a short amount of time.
We build a sustainable growth system with a continuous process and small incremental improvements. Everything is executed or managed by Oversize.
We don’t promise overnight results. We promise clear direction and management of the entire process.
Iva Cardinal
Rodrigo Noll
Sheila Sampaio
Rafael Toro
Carmela Montanari
Sidnei Lopes Dias
Greice Borges
These are some of the 800 Thought Leaders we have helped build reputation, expand their network, and gain recognition through our Thought Leadership Strategy consultancy.
RODRIGO NOLL (BASE VIRAL)
Positioning Case (2021)
We helped a corporate manager become a leading speaker, securing the main stage at RD Summit (5,000 people), TEDx, and international recordings, amplifying their internal expertise.
Startup Academy
STARTUP ACADEMY
Product Case (2024)
We transformed the knowledge of 71 mentors into a complete undergraduate course in record time (135 courses, 544 hours of classes in 12 months), setting a global quality standard and meeting all deadlines.
RAFAEL TORO (RT ACADEMIA)
Business Case (2020-2023)
We migrated from an in-person to a digital model, achieving six figures in 7 days. We expanded our reach from 230 to 4.9 million people per month, generating 150,000 qualified leads (+42x) and increasing revenue from R$330,000 to R$20 million annually (+60x).
Begin building a Thought Leadership project.
Rodrigo Noll
Roberta Almeida
Pedro Superti
Mauro Sarmento
Larissa Sielichoff
Dione de Oliveira
Erica Bourguignon
Sidnei Lopes Dias
Greice Borges
Joel Ruocco
David Pinto
PEDRO SUPERTI (O FATOR X)
Marketing Case (2011-2020)
We repositioned from an agency to an authority in Differentiation Marketing, growing the audience from 3,000 to nearly 2 million followers and hosting events with over 30,000 participants, elevating positioning and revenue.
DAVID PINTO (DOUTOR RESOLVE) Repositioning Case (2012)
We transformed the journey from office boy to CEO of the Doutor Resolve franchise into a knowledge platform, strengthening the franchisee network, generating recognition (Forbes Under 30 in 2014), and culminating in the brand’s sale (in 2016).
Frederico Vilhar
Proof of this is great business leaders gaining greater market value — for their companies and themselves — along with a valuable network of influence.
True market leadership isn’t measured by equity, followers, or branding. A new currency is establishing itself as the main asset: your consumer’s trust.
We buy from companies and people we trust. And trust isn’t given; it’s always earned. You need to strengthen and expand your image and authority in the market.
of consumers prefer to buy from companies that are thought leaders in their market sectors.
more recommendations are received by companies that operate as Thought Leaders compared to companies that only focus on corporate branding.
increase in sales for companies that invested in thought leadership, and a 27% increase in corporate lead generation.
(Edelman Trust Barometer, Edelman, 2023)
(Leadership in the age of disruption, McKynsey, 2021)
(The State of Inbound Marketing, Hubspot, 2022)
THE SPECIALIST
Public Relations (Unisinos, Brazil)
Reputation Management (Curtin University, Australia)
Advanced Consulting (Frank Kern, United States)
Internal Organizational Mentor (SBDC, Brazil)
Organizational Thought Leadership (TL Lab, United States)
Since 2004, project manager for marketing consulting.
Since 2008, marketing strategist for over 90 companies.
Since 2010, volunteer for 15 nonprofit organizations in the areas of marketing and fundraising.
Since 2011, strategist and mentor for over 800 leaders.
Since 2016, facilitator for over 2,000 students in 11 countries.