Você se considera inovador?

Hoje vamos falar do livro “A Estratégia do Oceano Azul”, dos autores W. Chan Kim e Renée Mauborgne. Essa obra é ideal para abrir a mente de quem está preso a modelos mentais que não trazem mais os resultados de antes. Pessoas que precisam pensar numa nova estratégia.

Para facilitar sua leitura, dividi a análise em 3 partes, primeiro falando dos dados do livro. Depois, falo porque acredito que você deveria ler e para quem indico. Está pronto? Então vamos lá.


  • Livro: A Estratégia do Oceano Azul: Como criar novos mercados e tornar a concorrência irrelevante
  • Autor: W. Chan Kim e Renée Mauborgne
  • Editora: Campus
  • Páginas: 258

Por quê você deveria ler?

O Método É Ge-ni-al:

Os autores explicam a diferença entre Oceanos Vermelhos e Oceanos Azuis, e ensinam como criar uma estratégia que permite vender produtos e serviços para os seus não-clientes, ou seja, pessoas (B2C) ou empresas (B2B) que hoje não são o público-alvo da sua empresa e dos seus concorrentes. Ao encontrar um jeito de vender para não-clientes, você encontra um Oceano Azul, onde a concorrência torna-se irrelevante.

Cases Inspiradores:

Você vai conhecer como a Nintendo e o Cirque du Soleil criaram novos mercados e tornaram a sua concorrência completamente irrelevante. Os autores ainda trazem outros cases dos Estados Unidos, Europa e Ásia. A partir do estudo de 150 líderes em 30 indústrias diferentes, os autores viram que explicações tradicionais não explicavam o método desses negócios vencedores. O que eles acharam é que empresas que criam novos nichos, fazendo da concorrência um fator irrelevante, encontram um outro caminho para o crescimento. Esse é o “pulo-do-gato” da Estratégia do Oceano Azul.

Para quem indico?

Será que esse livro vale a pena? Veja se você se encaixa num dos grupos a seguir:

  • Pessoas com Paixão por Inovar
  • Micro e Pequenos Empresários
  • Profissionais Que Querem Ser Diferentes, Ousados
  • Líderes de Pensamento
  • Escritores, Palestrantes, Professores
  • Estrategistas de Todas as Áreas e Segmentos de Mercado
  • E aí, o que achou?

Comente contando se já leu esse livro e também aproveite para perguntar sobre temas do seu interesse.

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