Parabéns pela liderança. Muito bom trabalho.

Você realmente conseguiu o feito de construir um negócio de sucesso no Brasil, frente a todas adversidades. Você sabe os sacrifícios que teve que fazer,  as noites sem dormir, tudo o que teve que aprender para isso (até coisas que você nem sabia que existia). Você é um herói. Digno de ser um espelho para jovens profissionais da sua área. Foi praticamente uma vida inteira de dedicação exclusiva para seu negócio. Mas, pessoas menos competentes, que não se esforçaram nem para chegar até aqui e que – você sabe – entraram ontem no mercado, têm ocupado injustamente o espaço reservado apenas para os merecedores: o de liderança.

Pense comigo, todo mercado tem um profissional que se destaca. Aquele que representa toda uma classe de empreendedores ou marcas, como seu Líder. Você já ouviu falar de exemplos como o de Ivo Pitanguy, Paulo Coelho e Roberto Shinyashiki. São verdadeiros líderes de pensamento das suas áreas. E o que eles fizeram, seus negócios e realizações, serão eternizados.

E você? É o representante do seu mercado? Se não, acha que deveria ocupar esse lugar de liderança?

 

Avalie seu momento:

  • Você tem concorrentes inferiores a você, mas que fazem um “melhor marketing”?
  • Oferece um produto ou serviço excelente, porém poucos sabem disso?
  • Você se dedica mais ao trabalho em si do que a sua autopromoção?

 

Então, eu preciso lhe dar uma triste notícia: você tem um problema grave na sua comunicação. E, digo mais. Sair fazendo um monte de coisas para remediar não vai resolver seu problema.

 

“Eu nunca me preocupei em aparecer, eu me dedico a fazer meu trabalho bem feito”.

Se eu ganhasse um centavo para cada vez que ouvi isso…

A esse grupo de empreendedores, gente competente, que trabalha duro, que faz a coisa acontecer, eu normalmente procuro ajudar a comunicar-se melhor. A verdade é que essas pessoas não ligam para fama, reconhecimento, status. E até certo ponto, isso é ótimo. A gente se preserva, não se expõe e não cria uma imagem de “desesperado por vender” – vocês sabem do que estou falando. O pensamento de que fazer seu trabalho bem feito é suficiente, não retrata a realidade do mercado. Quem não é visto, não é lembrado.

Mas, ao longo do tempo, com concorrentes novos entrando no mercado todos os dias, essa decisão gera um efeito que prejudica esse empreendedor.

O efeito INVISIBILIDADE.

 

Como o Efeito Invisibilidade Afeta Seu Lugar de Liderança no Seu Mercado?

Não significa que você não exista. Mas é quase assim. Outra pessoa é chamada no seu lugar para dar uma palestra. Outro especialista dá entrevista para o jornal da sua cidade. Outra empresa é contratada no lugar da sua. Você ainda tem uma ótima reputação com seus clientes, mas eles representam uma parcela muito pequena no mercado. E você precisa mostrar que você ainda está na ativa, e que continua fazendo um bom trabalho.

Quer construir uma Comunicação de Liderança?

  • Que promova o que você tem de melhor
  • Que crie uma reputação que dure décadas
  • Que diferencie você e seu negócio dos outros
  • Que eleve seu valor no mercado e permita você cobrar mais
  • Que proteja sua empresa de crises e momentos de escassez

 

Então, deixa eu lhe ajudar a entender onde você está errando.

Na última década eu já ajudei 570 empreendedores a criar uma estratégia de comunicação desenhada sob medida para fazer seus negócios prosperarem por anos.

Dezenas de milhares de horas de análise, desenvolvimento e implementação de táticas de comunicação me ajudaram a construir essa Série de 6 Vídeos – Como Fazer Comunicação em Tempos de Crise. Em apenas 30 minutos você mesmo conseguirá realizar um diagnóstico preciso da SUA comunicação atual. E, finalmente, saber ONDE investir tempo e dinheiro na sua estratégia de comunicação.

Assista ao primeiro dos seis vídeos agora clicando aqui e cadastre-se para ter acesso online e instantâneo ao curso completo.

 


Christian H. Mendes é Reputation Advisor na Oversize Reputation (https://oversize.cc/). É graduado em Comunicação Social com Habilitação em Relações Públicas pela Unisinos (RS) e trabalha na última década como pesquisador e mentor da área de Reputação Pessoal. Já formou mais de 570 Líderes de Pensamento na sua metodologia própria, além de ter levado um cliente para a lista de 30 Mais Influentes do Brasil com Menos de 30 Anos da Revista Forbes Brasil.

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